Apr 7, 2008
Former AOL and Entertainment Media Works Executive Steven Van Blarcom Joins Sales and Advertising Solutions Team to Generate New Leads and Business Development Opportunities
SUNNYVALE, Calif.— April 7, 2008 – AnchorFree, the largest broadband media network, today announced the addition of Steven Van Blarcom to its Sales and Advertising Solutions Team. In his role as senior vice president of sales, Van Blarcom will lead AnchorFree’s sales team in expanding its growing broadband advertising network and establishing new Hotspot locations worldwide.
AnchorFree provides an innovative media channel that allows advertisers to increase user engagement and brand interaction by delivering unobtrusive, banner-like advertisements precisely targeted to users’ particular interests, behavior and location. AnchorFree’s broadband network guarantees 100% accurate location-based targeting, allowing marketers to reach and interact with out-of-home mobile consumers over the course of their entire online experience.
AnchorFree’s network is already being used by more than 100 brand advertisers, including AirTran, Circuit City, Clorox, Ford, Harrah's, Kaiser Permanente, Major League Baseball, McDonald's, Princess Cruises, Prudential, Qwest and Toyota.
In his position, Van Blarcom will be responsible for securing broader adoption of Hotspot advertising among brand-name advertisers and marketers. Additionally, he will be focused on growing AnchorFree’s expanding advertising network by negotiating strategic partnerships with distributors of the company’s Hotspot accessory solutions and branded tools.
Prior to joining AnchorFree, Van Blarcom successfully ran his own consulting venture, Van Blarcom Consulting, LLC. Van Blarcom’s career spans over 15 years, during which time he held top sales and business development positions with companies including Source Media, AOL, Clear Channel and Entertainment Media Works.
“I was immediately attracted to AnchorFree’s business proposition—a simple yet unique way for advertisers to accurately target their audiences at any sponsored Hotspot location,” said Van Blarcom. “I look forward to spreading AnchorFree’s message by expanding awareness around its advertising network and up and coming venues around the world.”
“Steven’s addition to the AnchorFree sales team is an important milestone for our company and a step towards expanding our position in what is proving to be a rapidly growing space for new online advertising opportunities,” said David Gorodyansky, co-founder and CEO of AnchorFree. “We anticipate that his past successes driving strategic partnerships and uncovering untapped opportunities will lead to new and exciting ventures for AnchorFree.”
AnchorFree also added Anand Sindgi as VP International Sales. Sindgi is charged with establishing AnchorFree’s UK based sales efforts. His prior experience includes media sales leadership roles at Digital Look, CPI Financial and Mondial-UAE.
AnchorFree, the largest Hotspot media network, is a new marketing channel for brand and direct response marketers to deliver interactive, timely and targeted advertisements to laptop and mobile device users when they are away from the home or office. The AnchorFree network connects advertisers with millions of consumers in a captive, persistent manner that is highly measurable and geo-targeted to these users' exact locations. AnchorFree is also the first advertising network to offer consumers full control over their privacy and security through the company’s Hotspot Shield, a free advertising supported VPN client available for download at www.anchorfree.com. AnchorFree is a privately held company based in Sunnyvale, California.
Melissa Biles or Jason Mandell
415-625-8555 or anchorfree(at)launchsquad(dot)com